1:1 Office Hours

(Application Required)

Our 45-minute 1:1 Office Hours sessions offer personalised guidance from Monks on configuring your Google Analytics 4 (GA4) and Google Tag Manager (GTM) platforms for comprehensive data collection and insight extraction. You'll have access to both a GA4 specialist and a GTM specialist, and the session will be conducted remotely via video conferencing. Access to your GA4 account is not required, as you will be guided through the process via Google Meet.

Limited slots are available for general news publishers. Publishers can request sessions to be conducted in either English or Bahasa Indonesia.

Cohort Webinars

These one-hour sessions are designed to help you maximise website content performance using Google Analytics 4 (GA4). The webinars feature a combination of presentations, platform demonstrations, and hands-on exercises focused on key use cases along with data-driven strategies and tactics tailored for news publishers.

You will be guided in establishing comprehensive data collection methods and extracting insights to enhance your business performance. Participants can expect to leave with practical skills and templates that can be applied after the sessions. The topics covered are suitable for both beginners and those with some experience on the platform, benefiting Editorial, Subscription, and Analytics teams.

Australia / New Zealand

Sep 4 - Oct 30

Title

Webinar 1: Basic GA4 - Intro to Web & App Analytics, UI Familiarisation & Interpretation of Data

Kogull Ragaavan R., Sharmin Yeo, Chris Burgess

In the first of our five-part webinar series, we’ll introduce Google Analytics 4 (GA4), its key features, and how it integrates with Google Tag Manager (GTM), Looker Studio, and Google Ad Manager (GAM).

This session is specifically tailored for publishers looking to maximise the potential of their content strategy. It is designed to help you understand the foundational concepts of data collection and reporting, focusing on the key features that are most essential for news publishers.

We will guide you through the GA4 interface, ensuring you can navigate it confidently, and introduce important definitions that will aid in interpreting data related to content, reader engagement, and ad performance.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Chris Burgess

News Partner Manager, ANZ

Google

Watch on-demand

Webinar 2: Step-By-Step Custom Report Building & Interpretation for News Publishers

Kogull Ragaavan R., Sharmin Yeo

The second webinar focuses on mastering custom report building in Google Analytics 4 (GA4). This session is designed to help you create reports that align perfectly with your goals - whether it's understanding where your readers are coming from, evaluating content performance, assessing reader engagement, or analysing ad and reader revenue.

Additionally, you will learn to track the various paths readers take on your site, from their entry points to becoming subscribers.

This session is ideal for news publishers who want to move beyond standard reports and harness GA4’s customisation features to their advantage.

*Prior experience with GA4 basics is recommended but not required.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Watch on-demand

Webinar 3: Content & Author Performance Insights

Kogull Ragaavan R., Sharmin Yeo

In this webinar, you will learn to unlock insights into content and author performance using Google Analytics 4 (GA4). We’ll show you how to measure the effectiveness of your content strategy by tracking key metrics that reveal what resonates with your audience, from article views to engagement rates.

You will discover how to evaluate author performance, helping you identify your top contributors and pinpoint areas for improvement. By analysing these insights, you can refine your editorial strategy, elevate the impact of your content, and recognise the contributions that drive your publication’s success.

In addition, you will be guided on how you can go about identifying the content that drives reader loyalty and engagement enabling you to refine your content strategy for greater impact. You will gain the ability to segment your audience and determine which content resonates most with different reader groups, empowering you to show more relevant and personalised content, improving retention and boosting engagement.

Whether you're looking to enhance reader engagement, increase content performance, or support your editorial team, this webinar will equip you with the tools and knowledge to make data-driven decisions that boost your publication’s impact and help optimise results.

**Prior experience with GA4 basics is recommended but not required.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Watch on-demand

Webinar 4: Google Ad Manager & Google Analytics 4 - Reader Revenue & Ads Revenue

Kogull Ragaavan R., Sharmin Yeo

This webinar aims to equip publishers and advertising managers with the knowledge and tools to integrate Google Ad Manager with Google Analytics 4 (GA4) to maximise both reader engagement and ad revenue. You will learn how to leverage data-driven insights to optimise content performance and revenue strategies.

We will cover how to grow Reader Engagement and Reader Revenue by tracking and analysing the performance of your ad placements, understand reader engagement, and apply data-driven strategies to optimise your ad revenue. You will learn how to populate your Advertising Revenue and Avg. Ad Revenue per User (ARPU) throughout GA4 to boost reader retention and effectively increase ad revenue.

*Prior experience with GA4 and Google Ad Manager is recommended but not required.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Watch on-demand

Webinar 5: Google Tag Manager Education: UI, Tag Set Up, Troubleshooting

Kogull Ragaavan R., Sharmin Yeo, Chris Burgess

In our final webinar, we will provide an introduction to Google Tag Manager (GTM), focusing on its application for news publishers. We’ll guide you through navigating GTM’s user interface, setting up tags crucial for news publishers, and troubleshooting common issues.

For news publishers, GTM offers a streamlined approach to managing and deploying various tags, such as those for content tracking, ad performance, and audience segmentation.

You’ll learn how to implement tags for tracking reader interactions, amplify the recommendations and insights you'll obtain from your reader by measuring engagement with articles, managing subscription or paywall events, and optimising ad placements.

*No prior experience with GTM is required.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Chris Burgess

News Partner Manager, ANZ

Google

Watch on-demand

Southeast Asia

Sep 4 - Oct 30

Title

Webinar 1: Basic GA4 - Intro to Web & App Analytics, UI Familiarisation & Interpretation of Data

Kogull Ragaavan R., Sharmin Yeo, Filip Shen

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Filip Shen

News Partner Manager, SEAS

Google

Watch on-demand

Webinar 2: Step-By-Step Custom Report Building & Interpretation for News Publishers

Kogull Ragaavan R., Sharmin Yeo

Additionally, you will learn to track the various paths readers take on your site, from their entry points to becoming subscribers.

This session is ideal for news publishers who want to move beyond standard reports and harness GA4’s customisation features to their advantage.

*Prior experience with GA4 basics is recommended but not required.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Watch on-demand

Webinar 3: Content & Author Performance Insights

Kogull Ragaavan R., Sharmin Yeo

**Prior experience with GA4 basics is recommended but not required.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Watch on-demand

Webinar 4: Google Ad Manager & Google Analytics 4 - Reader Revenue & Ads Revenue

Kogull Ragaavan R., Sharmin Yeo

*Prior experience with GA4 and Google Ad Manager is recommended but not required.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Watch on-demand

Webinar 5: Google Tag Manager Education: UI, Tag Set Up, Troubleshooting

Kogull Ragaavan R., Sharmin Yeo, Filip Shen

For news publishers, GTM offers a streamlined approach to managing and deploying various tags, such as those for content tracking, ad performance, and audience segmentation.

*No prior experience with GTM is required.

60 Minutes

Kogull Ragaavan R.

Data Specialist

Monks

Sharmin Yeo

Data Specialist

Monks

Filip Shen

News Partner Manager, SEAS

Google

Watch on-demand

1:1 Office Hours

(Application Required)

Cohort Webinars

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Southeast Asia

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